COMMERCIAL INTELLIGENCE · MEDTECH & LIFE SCIENCES
Know where to compete.
Decide who to target.
Improve how you execute.
I build intelligence, targeting and AI workflows that help commercial teams turn information into action.
Start with the work you need done.
Three focused ways to work together. Choose one challenge, define the decision and build a useful system around it.
Competitive Intelligence Systems
Turn scattered market and competitor information into a decision-ready brief and a repeatable monitoring workflow.
Start with: one market, product or competitive question.
Customer Targeting & Commercial Optimization
Prioritize the customers that matter and connect segmentation, targeting and resource allocation to commercial action.
Start with: one product, customer group or commercial team.
AI-Enabled Marketing Operations
Build a practical AI-assisted marketing workflow with clear inputs, human review and a way to evaluate the output.
Start with: one repetitive workflow that slows your team down.
Commercial experience. Hands-on delivery.
I’m Jack Delaney, MA, MBA. I bring AI and data science experience across global commercial operations, pharmaceutical marketing and healthcare analytics.
I connect the commercial question to the technical work, from an initial diagnostic to a system your team can use.
From signals to decisions to action.
Each offering can stand alone. Together, they create a practical learning loop.
Signals
Gather relevant market and customer evidence.Decisions
Prioritize opportunities and trade-offs.Execution
Put the decision into a working process.Learning
Measure, review and improve.
Human judgment stays in the loop. Your team reviews evidence, approves actions and decides what changes.
A working example: marketing investment decisions.
CASCADE connects measurement, allocation recommendations and ongoing learning. Built by Skylight and available for client deployment.
Explore the product to see how analytical evidence can support commercial decisions.