Put AI to work on the decisions that drive growth.
Skylight Insights & Strategy helps organizations turn AI and data into better commercial decisions. We develop enterprise AI strategies, sharpen customer targeting, improve sales and marketing effectiveness, and build the data foundations that make AI useful.
A clear path from AI strategy to business value.
Start with the decision you need to improve. Define the value, connect the right data and put the solution to work in your team’s day-to-day operations.
Enterprise AI Strategy & Decision Systems
Identify where AI can create value, prioritize the right investments and build a practical roadmap. Develop decision-support tools around real business needs, with clear measures of success.
Precision Growth & Commercial Effectiveness
Reach the right customers and make every commercial interaction more purposeful. Connect segmentation, precision targeting, call planning and optimization with salesforce effectiveness and marketing measurement.
AI Data & Knowledge Foundations
Give AI the business context it needs. Organize data, metadata, relationships and definitions so teams and AI systems can find, interpret and use information more effectively.
Commercial experience. Applied AI expertise.
Led by Jack Delaney, MA, MBA, Skylight brings experience in AI and data science across global commercial operations, pharmaceutical marketing and healthcare analytics. The work connects technical depth with the decisions commercial leaders need to make.
MedTech & Life Sciences Commercialization
Apply AI and commercial analytics to customer prioritization, launch execution, field engagement and omnichannel performance. Bring targeting, call planning, salesforce effectiveness and marketing operations into a coherent commercial strategy.
A deployable marketing decision engine.
CASCADE brings causal measurement, adaptive modeling and optimization together to support marketing investment decisions. Built by Skylight, it helps translate analytical evidence into allocation recommendations and ongoing learning.
How CASCADE works
CASCADE combines marketing measurement, causal inference and adaptive control to support cross-channel budget decisions. Its six-stage loop connects Bayesian dynamic linear models, Kalman filtering, causal inference, Thompson sampling, model predictive control and adaptive learning.